Hello! I'm Ross
Leveraging 16 years of dedicated experience within the IOU, COOP, and Municipality markets, I've excelled as a National Sales Manager, delivering six consecutive years of sales growth. This achievement is a direct result of strategic team building, providing a compelling product offering, and mastering the art of effective relationship management.
Ross Douglass
National Sales Manager: Utility & OEM
Mobile:
817-564-4484
Email:
Website:
rossdouglass.com
EXPERIENCE
Intermatic, Inc.
2019 to Present
National Sales Manager: Utility & OEM
Lumenarea Lighting
2017-2018
Regional Sales Manager
Ephesus Sports Lighting, Inc.
2016-2017
Business Development Manager
Cyclone Lighting, Inc
2014-2016
Western Regional Sales Manager
Ameron Poles, Inc.
2010-2014
Regional Sales Manager
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Drive sales of electronic controls to Investor-Owned Utilities (IOUs), Cooperatives (COOPs), Municipalities, and Departments of Transportation (DOTs).
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Integrate Utility Control Boxes for seamless intelligent functions, communication features and control systems.
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Manage a team of 15 manufacturer representatives.
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Manage direct OEM accounts in the U.S. and internationally.
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Successfully navigate long sales cycles with standards engineers.
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Cultivate relationships, establish partner programs, and maximize brand exposure.
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B2B direct sales
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Consistently exceeded sales targets:
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2024: 101% to plan (Utility), 108% to plan (OEM)
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2023: 116% to plan (Utility), 111% to plan (OEM)
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2022: 150% to plan (Utility), 176% to plan (OEM)
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2021: 164% to plan (Utility), 132% to plan (OEM)
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2020: 116% to plan (Utility)
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2019: 102% to plan (Utility)
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Sold decorative LED outdoor light fixtures to utility, municipal, and commercial markets.
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Achieved a 15% sales increase.
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Experienced with Lumentalk (power line carrier system) lighting controls.
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Built relationships with C&I accounts, utilities, and engineers for standards and specifications.
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Managed 18 C&I lighting manufacturer representatives across a multi-state territory.
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Successfully managed long sales cycles (6-24 months).
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Sold LED sports lighting fixtures to universities, colleges, high schools, and municipalities.
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Achieved 100% of sales plan.
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Experienced with Synapse & DMX lighting controls.
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Managed a 5-state territory and 8 C&I lighting manufacturer representatives.
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Successfully managed 6-24 month sales cycles.
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Notable sales:
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Lamar University-Montagne Center ($135,000)
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Cajun Dome ($283,000)
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Ford Park ($605,000)
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Sold decorative LED outdoor light fixtures to utility, municipal, and commercial markets.
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Increased sales:
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2015: +13%
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2014: +6%
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Partnered with utilities and engineers for standards and specifications.
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Managed 21 utility & C&I lighting manufacturer representatives across a multi-state territory.
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Successfully managed 6-24 month sales cycles.
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Sold street light poles to the commercial/industrial and utility lighting industries.
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Managed 15 lighting manufacturer representatives across a 9-state territory.
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Increased sales contribution year-to-date:
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2013: +25%
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2012: +3%
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2011: +8%
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2010: +5%
EDUCATION
University of North Texas
Bachelor of Applied Arts & Sciences
SKILLS
Microsoft ExCel - Proficient
Microsoft Word - Advanced
Power Point - Proficient
Adobe - Proficient
Negotiator - Advanced
Relationship Developer - Advanced
EXPERTISE
I'M A RELATIONSHIP DEVELOPER
I'M BUILDING TRUST
I'M SELLING A PARTNERSHIP
As a relationship developer, my greatest strength is the ability to connect with people.
Sales are less about features and more about solving problems, adding value, and becoming a trusted advisor.
I am not just selling a product or service; I am selling a partnership, a solution, and peace of mind